Although scientific exporting and traditional exporting aim for the same goal, they can require different techniques and strategies. Almost everyone wants to export, but trying to export or grow exports blindly — using traditional methods, following the same path and markets as competitors, by trial and error — often ends in disappointment. We call exporting done this way traditional exporting.
Today, however, information is universal. With market research reports prepared specifically for the product to be exported, it is possible to identify the countries that import the product most, see numerical data on import demand in those countries and the average dollar price per unit in the market, and access lists of importers buying in the target countries along with their contact details and decision-makers. Following an export path by contacting the companies identified in these reports — reaching prospects who already demand and buy this product range through more scientific means — is what we call scientific exporting.
Differences and similarities between scientific and traditional exporting:
DIFFERENCES
Use of Technology
In scientific exporting, technology is an indispensable part of exporting. Technological tools such as digital marketing, e-commerce platforms, data analysis and advances in logistics help scientific exporters reach global markets more effectively and efficiently.
Traditional exporting relies more on direct sales and traditional market methods. It was used more widely in times when the internet was not widespread. Because it does not involve technology-based market research, it delivers fewer results for a large use of resources.
Market Research and Segmentation
Scientific exporters place great importance on market research and customer segmentation to understand target markets better. Data analysis and digital marketing tools play a major role here. Because it gives access to information on companies that are already buying, it makes results possible at a higher rate with fewer resources.
Traditional exporting usually takes a more general approach and relies on more limited information about target markets.
Customer Communication
Scientific exporting: digital communication tools give exporters the opportunity to communicate with customers more frequently and instantly, using tools such as social media, live chat and email marketing. Traditional exporting: communication is mostly face to face or by phone.
SIMILARITIES
Product and service offering: both scientific and traditional exporting involve offering products or services to international markets.
International trade rules: both types of exporting must comply with international trade rules and regulations.
Customer satisfaction: customer satisfaction matters. Meeting customers' needs and offering quality products or services is important.
Competition: exporters face global competition. The need to differentiate and gain a competitive advantage applies in both cases.
In conclusion, the differences between scientific and traditional exporting appear in areas such as the use of technology, marketing strategies and distribution methods. Both share the fundamental principles and requirements of international trade. Before you export, it is important to assess which method is best for your business.
It should not be forgotten that, just as in the scientific definition, sound financial management means meeting our unlimited needs with scarce resources. That is why you should manage your export processes so that you use the resources you spend on exporting wisely and get results faster. Scientific exporting is the right step to grow your exports.
